Where the global and local interact to produce hybridised outcomes.
“The growing interdependence of countries worldwide through the increasing volume and variety of cross-border transactions in goods and services and of international capital flows, and through the more rapid and widespread diffusion of technology” (source: IMF).
- Define globalisation and glocalisation
- Read pp 211-217 Core Book
- Make notes on the reading
- Note three examples from the slideshow below
Explain how and why glocalization occurs [10 marks]