coca cola glocalization.jpg
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greenpeace kfc civil society.jpg
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fair trade.jpg
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coca cola glocalization.jpg

Defining glocalisation


Distinguish between the terms globalisation and glocalisation

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Defining glocalisation


Distinguish between the terms globalisation and glocalisation

glocalisation

A phenomenon whereby “in order to produce goods for a market of diverse consumers, it is necessary for any producer…to adapt his/her product in some way to particular features of the envisaged set of consumers” in a foreign market (Robertson & White, 2007). This is the point where the global and local interact to produce hybridised outcomes.

 

globalisation

“The growing interdependence of countries worldwide through the increasing volume and variety of cross-border transactions in goods and services and of international capital flows, and through the more rapid and widespread diffusion of technology” (source: IMF). 

 

Theoretical perspectives

  • The growing interdependence of countries and increasing volume and variety of exchanges in goods, services and capital has given birth to TNCs
  • World culture theorists argue that this process is driving us towards increased similarity, or homogeneity
  • World systems theorists assert that capitalist forces are significant in this process
  • Improved technology and increased global mobility make it easier to access emerging markets
  • TNCs want to maximise profits and so modify their products for local tastes
 

In the field of culture, glocalisation can be seen when elements of global culture (such as movies,
global brands, or consumption patterns) are reinterpreted by local cultures. It can also happen
when elements of a local culture are combined with a global phenomenon. For instance, when in
the lobby of an international standard hotel - the archetype of a homogenised room - elements of
local culture are introduced through, for instance, a local style of decoration or uniforms with a
local influence (Backhaus, 2003).


In the field of economics, glocalisation also occurs when global firms open branches in region
where there are specific labour skills that are relatively difficult to find. In this case, global firms
become locally territorialised through their workers or specific local settings (for example through
their proximity to a prestigious university or through good relations with their suppliers), in the
sense that they are dependent on these specific local goods or services and therefore cannot
move away easily (Cox, 1997). This is, for example, the case of Silicon Valley and some other
industrial districts.

Source

TASK

  1. Define glocalisation
  2. Summarise the theoretical perspectives above
  3. Read pp 211-217 Core Book
  4. Make notes on the reading
  5. Note three examples from the slideshow below
 
 
 
 

essay question

Explain how and why glocalization occurs [10 marks]

 

international            national            westernisation            global-local nexus               homogeneity 

 

neo-imperialism       hybridised outcomes          trojan horse strategy           world systems theory     

 

repatriation of profits          cultural values            capitalism             global               local 

sunset ny city urban aerial.jpg

Adoption of globalization


Examine the extent to which commercial activities at a local scale have become globalized. Examine the reasons why the level and rate of adoption varies from place to place.

Adoption of globalization


Examine the extent to which commercial activities at a local scale have become globalized. Examine the reasons why the level and rate of adoption varies from place to place.

 
 

global distribution of starbucks

 
 
 
 

adoption of starbucks in ny

 
 

italians say no to starbucks

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Civil Society Responses


Discuss civil society responses to globalization; the adoption, adaptation (glocalization) or rejection of globalized goods, services and cultural traits.

Civil Society Responses


Discuss civil society responses to globalization; the adoption, adaptation (glocalization) or rejection of globalized goods, services and cultural traits.

card sort

  1. Print, cut and mix the cards above
  2. In groups, organise the cards
  3. Which group do you associate with and why? To what extent do you agree with position on the different topics. Plan a short oral response to share.
 

rejection of globalised goods

kfc & yum! foods

 

mattel

local market slow food.jpg

Local Production


Evaluate the relative costs and benefits of local commercial production to the producer, the consumer and the local economy, compared with the costs and benefits of globalized production.

Local Production


Evaluate the relative costs and benefits of local commercial production to the producer, the consumer and the local economy, compared with the costs and benefits of globalized production.

  1. Read 228-230 HL Global Interactions
  2. Complete the grid above
 

case study

 
 

task

  1. Create a ten minute presentation about this civil society organisation, including:
  • Link to syllabus objective
  • Aims of organisation
  • Video (>3mins)
  • Example of activity in the world linked to objective

Write here...

Civil Society Raising Awareness


Describe the role of civil societies in raising awareness of local and global environmental, social and cultural issues 

Civil Society Raising Awareness


Describe the role of civil societies in raising awareness of local and global environmental, social and cultural issues 

 

task

  1. Create a ten minute presentation about this civil society organisation, including:
  • Link to syllabus objective
  • Aims of organisation
  • Video (>3mins)
  • Example of activity in the world linked to objective
fair trade.jpg

Civil Society Supporting Local


Examine the role of civil societies in supporting local economic activity and strengthening local cultural values. Discuss the position held by anti-globalisation groups.

Civil Society Supporting Local


Examine the role of civil societies in supporting local economic activity and strengthening local cultural values. Discuss the position held by anti-globalisation groups.

 

task

  1. Create a ten minute presentation about this civil society organisation, including:
  • Link to syllabus objective
  • Aims of organisation
  • Video (>3mins)
  • Example of activity in the world linked to objective
 
 

EXAM PRACTICE

Using examples, analyse the role civil societies play in national resistance to global interactions. [10 marks]

 

MARK SCHEME

Civil society is defined in the geography guide as: “Any organization or movement that works in the area between the household, the private sector and the state to negotiate matters of public concern.

Civil societies include non-governmental organizations (NGOs), community groups, trade unions, academic institutions and faith-based organizations.”

Citizens can:

  • form anti-globalization movements and groups (eg Occupy)
  • vote for/establish nationalist parties/policies (anti-immigration eg UKIP; resource nationalism)
  • support local sourcing or other initiatives
  • organize resistance movements against globalization/global capitalism/modernity which are informed by their ethnicity/identity (eg First Nations in Canada; Ogoni in Nigeria; Amish in USA).
  • Credit other valid forms of civil society resistance in particular national contexts.

Do not credit government or state actions. Do not credit actions of TNCs.

Good answers are likely to provide detailed exemplification. They are also likely to make a better effort to analyse “the role” that citizens/organizations play in determining how a country/government responds to global interactions/globalization (direct and indirect, or lawful and illegal means, for example). Or they may be more selective in the way they analyse global interactions (eg by breaking this concept into constituent parts such as flows of migrants, imports, data, etc).

For band C (4–6), an outline should be provided of either the general resistance role of civil society or two weakly-evidenced examples of civil society resistance.

For band D (7–8), expect a structured, well-evidenced analysis of:

  • either two or more detailed examples of civil society resistance
  • or the varied ways civil society plays a role in resisting global interactions.

For band E (9–10), expect both band D traits.

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Contemporary Non-Globalised Society


Evaluate the quality of life of a contemporary non-globalized society.

Contemporary Non-Globalised Society


Evaluate the quality of life of a contemporary non-globalized society.

 

meet the amish

Evaluate the Quality of Life of the Amish using the criteria for the Gross National Happiness Index below.

Watch 20 mins of one of the videos and add ideas to the table. Read articles on GATW and add information to your table.

episode 1

 

episode 2

 

episode 3

 

episode 4

 

why money makes you unhappy

Click and read the article above. Describe the relationship between money and happiness. Explain why the Amish record high levels of happiness.